From Harvard Business School’s Working Knowledge
October 25, 2004
Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. It makes you feel important. Don’t you love it? Really? Then, please take some of mine! Over 100 real e-mails come in each day. At three minutes apiece, it will take five hours just to read and respond. Let’s not even think about the messages that take six minutes of work to deal with. Shudder. I’m buried in e-mail and chances are, you’re not far behind. For whatever reason, everyone feels compelled to keep you "in the loop."
Fortunately, being buried alive under electronic missives forced me to develop coping strategies. Let me share some of the nonobvious ones with you. Together, maybe we can start a revolution.
The problem is that readers now bear the burden
Before e-mail, senders shouldered the burden of mail. Writing, stamping, and mailing a letter was a lot of work. Plus, each new addressee meant more postage, so we thought hard about whom to send things to. (Is it worth spending thirty-two cents for Loren to read this letter? Nah….)
E-mail bludgeoned that system in no time. With free sending to an infinite number of people now a reality, every little thought and impulse becomes instant communication. Our most pathetic meanderings become deep thoughts that we happily blast to six dozen colleagues who surely can’t wait. On the receiving end, we collect these gems of wisdom from the dozens around us. The result: Inbox overload.
("But my incoming e-mail is important," you cry. Don’t fool yourself. Time how long you spend at your inbox. Multiply by your per-minute wage(*) to find out just how much money you spend on e-mail. If you can justify that expense, far out—you’re one of the lucky ones. But for many, incoming e-mail is a money suck. Bonus challenge: do this calculation companywide.)
(*) Divide your yearly salary by 120,000 to get your per-minute wage.
Taming e-mail means training the senders to put the burden of quality back on themselves.
How you can send better e-mail
What’s the best way to train everyone around you to better e-mail habits? You guessed it: You go first. First, you say, "In order for me to make you more productive, I’m going to adopt this new policy to lighten your load…" Demonstrate a policy for a month, and if people like it, ask them to start doing it too.
- Use a subject line to summarize, not describe.
People scan their inbox by subject. Make your subject rich enough that your readers can decide whether it’s relevant. The best way to do this is to summarize your message in your subject.
|
BAD SUBJECT: |
GOOD SUBJECT: |
|
Subject: Deadline discussion |
Subject: Recommend we ship product April 25th |
- Give your reader full context at the start of your message.
Too many messages forwarded to you start with an answer—"Yes! I agree. Apples are definitely the answer"—without offering context. We must read seven included messages, notice that we were copied, and try to figure out what apples are the answer to. Even worse, we don’t really know if we should care. Oops! We just noticed there are ten messages about apples. One of the others says "Apples are definitely not the answer." And another says, "Didn’t you get my message about apples?" But which message was sent first? And which was in response to which? ARGH!
It’s very, very difficult to get to the core of the issue.
You’re probably sending e-mail because you’re deep in thought about something. Your reader is too, only they’re deep in thought about something else. Even worse, in a multi-person conversation, messages and replies may arrive out of order. And no, it doesn’t help to include the entire past conversation when you reply; it’s rude to force someone else to wade through ten screens of messages because you’re too lazy to give them context. So, start off your messages with enough context to orient your reader.
|
BAD E-MAIL: |
GOOD E-MAIL: |
| To: Billy Franklin From: Robert Payne Subject: Re: Re: Re: Please bring contributions to the charity drive Yes, apples are definitely the answer. |
To: Billy Franklin From: Robert Payne Subject: Re: Re: Re: Please bring contributions to the charity drive. You asked if we want apple pie. Yes, apples are definitely the answer. |
- When you copy lots of people (a heinous practice that should be used sparingly), mark out why each person should care.
Just because you send a message to six poor coworkers doesn’t mean all six know what to do when they get it. Ask yourself why you’re sending to each recipient, and let them know at the start of the message what they should do with it. Big surprise, this also forces you to consider why you’re including each person.
|
BAD CC: |
GOOD CC: |
| To: Abby Gail, Bill Fold, Cindy Rella Subject: Web site design draft is done The Web site draft is done. Check it out in the attached file. The design firm will need our responses by the end of the week. |
To: Abby Gail, Bill Fold, Cindy Rella Subject: Web site design draft is done AG: DECISION NEEDED. Get marketing to approve the draft BF: PLEASE VERIFY. Does the slogan capture our branding? CR: FYI, if we need a redesign, your project will slip. The Web site draft is done. Check it out in the attached file. The design firm will need our responses by the end of the week. |
- Use separate messages rather than bcc (blind carbon copy).
If you bcc someone "just to be safe," think again. Ask yourself what you want the "copied" person to know, and send a separate message if needed.Yes, it’s more work for you, but if we all do it, it’s less overload.
|
BAD BCC: |
GOOD BCC: |
| To: Fred Bcc: Chris Please attend the conference today at 2:00 p.m. |
To: Fred
Please attend the conference today at 2:00 p.m. To: Chris Please reserve the conference room for me and Fred today at 2:00 p.m. |
- Make action requests clear.
If you want things to get done, say so. Clearly. There’s nothing more frustrating as a reader than getting copied on an e-mail and finding out three weeks later that someone expected you to pick up the project and run with it. Summarize action items at the end of a message so everyone can read them at one glance.
- Separate topics into separate e-mails … up to a point.
If someone sends a message addressing a dozen topics, some of which you can respond to now and some of which you can’t, send a dozen responses—one for each topic. That way, each thread can proceed unencumbered by the others.
Do this when mixing controversy with mundania. That way, the mundane topics can be taken care of quietly, while the flame wars can happen separately.
|
BAD MIXING OF ITEMS: |
GOOD MIXING OF ITEMS: |
|
We need to gather all the articles by February 1st. Speaking of which, I was thinking … do you think we should fire Sandy? |
Message #1: We need to gather all the articles by February 1st. Message #2: Sandy’s missed a lot of deadlines recently. Do you think termination is in order? |
- Combine separate points into one message.
Sometimes the problem is the opposite—sending 500 tiny messages a day will overload someone, even if the intent is to reduce this by creating separate threads. If you are holding a dozen open conversations with one person, the slowness of typing is probably substantial overhead. Jot down all your main points on a piece of (gasp) paper, pick up the phone, and call the person to discuss those points. I guarantee you’ll save a ton of time.
- Edit forwarded messages.
For goodness sake, if someone sends you a message, don’t forward it along without editing it. Make it appropriate for the ultimate recipient and make sure it doesn’t get the original sender in trouble.
|
BAD FORWARDING: |
GOOD FORWARDING: |
| To: Bill
Sue’s idea, described below, is great. — From: Sue Hey, Abner: Let’s take the new design and add sparkles around the border. Bill probably won’t mind; his design sense is so garish he’ll approve anything. |
To: Bill
Sue’s idea, described below, is great. — From: Sue Hey, Abner: Let’s take the new design and add sparkles around the border… |
- When scheduling a call or conference, include the topic in the invitation. It helps people prioritize and manage their calendar more effectively.
|
BAD E-MAIL: |
GOOD E-MAIL: |
| Subject: Conference call Wednesday at 3:00 p.m. | Subject: Conference call Wednesday at 3:00 p.m. to review demo presentation. |
- Make your e-mail one page or less.
Make sure the meat of your e-mail is visible in the preview pane of your recipient’s mailer. That means the first two paragraphs should have the meat. Many people never read past the first screen, and very few read past the third.
- Understand how people prefer to be reached, and how quickly they respond.
Some people are so buried under e-mail that they can’t reply quickly. If something is important, use the phone or make a follow-up phone call. Do it politely; a delay may not be personal. It might be that someone’s overloaded. If you have time-sensitive information, don’t assume people have read the e-mail you sent three hours ago rescheduling the meeting that takes place in five minutes. Pick up the phone and call.
How to read and receive e-mail
Setting a good example only goes so far. You also have to train others explicitly. Explain to them that you’re putting some systems in place to help you manage your e-mail overload. Ask for their help, and know that they’re secretly envying your strength of character.
- Check e-mail at defined times each day.
We hate telemarketers during dinner, so why do we tolerate e-mail when we’re trying to get something useful done? Turn off your e-mail "autocheck" and only check e-mail two or three times a day, by hand. Let people know that if they need to reach you instantly, e-mail isn’t the way. When it’s e-mail processing time, however, shut the office door, turn off the phone, and blast through the messages.
- Use a paper "response list" to triage messages before you do any follow-up.
The solution to e-mail overload is pencil and paper? Who knew? Grab a legal pad and label it "Response list." Run through your incoming e-mails. For each, note on the paper what you have to do or whom you have to call. Resist the temptation to respond immediately. If there’s important reference information in the e-mail, drag it to your Reference folder. Otherwise, delete it. Zip down your entire list of e-mails to generate your response list. Then, zip down your response list and actually do the follow-up.
- Charge people for sending you messages.
One CEO I’ve worked with charges staff members five dollars from their budget for each e-mail she receives. Amazingly, her overload has gone down, the relevance of e-mails has gone up, and the senders are happy, too, because the added thought often results in them solving more problems on their own.
- Train people to be relevant.
If you are constantly copied on things, begin replying to e-mails that aren’t relevant with the single word: "Relevant?" Of course, you explain that this is a favor to them. Now, they can learn what is and isn’t relevant to you. Beforehand, tell them the goal is to calibrate relevance, not to criticize or put them down and encourage them to send you relevancy challenges as well. Pretty soon, you’ll be so well trained you’ll be positively productive!
- Answer briefly.
When someone sends you a ten page missive, reply with three words. "Yup, great idea." You’ll quickly train people not to expect huge answers from you, and you can then proceed to answer at your leisure in whatever format works best for you. If your e-mail volume starts getting very high, you’ll have no choice.
- Send out delayed responses.
Type your response directly, but schedule it to be sent out in a few days. This works great for conversations that are nice but not terribly urgent. By inserting a delay in each go-around, you both get to breathe easier.
(In Outlook, choose Options when composing a message and select Do not deliver before. In Eudora, hold down the Shift key as you click Send.)
- Ignore it.
Yes, ignore e-mail. If something’s important, you’ll hear about it again. Trust me. And people will gradually be trained to pick up the phone or drop by if they have something to say. After all, if it’s not important enough for them to tear their gaze away from the hypnotic world of Microsoft Windows, it’s certainly not important enough for you to take the time to read.
Your only solution is to take action
Yeah, yeah, you have a million reasons why these ideas can never work in your workplace. Hogwash. I use every one of them and can bring at least a semblance of order to my inbox. So choose a technique and start applying it. While you practice, I’ll be on vacation, accumulating a 2,000 message backlog for when I get home. If you want to know how well I cope, just send along an e-mail and ask….