Learn to overcome distraction! Our modern life is built for distraction. Indeed, that’s the basis of many high tech companies’ business models—to take us away from the highest and best use of our time, and “engage” us on their platforms. Sometimes the reasons are benign. There may be a misguided 22-year-old who thinks “engagement” is the goal of their product. Often, the reasons are actively exploitative, as they want to shove ads in our face hoping to distract us even further.
Nir Eyal rose to fame as the author of “Hooked.” He intended engaging products to be used for good. His latest thinking is embodied in “Indistractable,” which tells us how to wrest our lives back from all these engaging products.
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