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Pop up ads are necessary for advertising business models

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My friend tweeted me about how obnoxious web popups are. You know the kind: you’re reading a web page and your reading is interrupted by a pop-up urging you to join a mailing list or buy a product. It’s a total interruption, and almost everyone clicks past the popup. Why would merchants be so stupid, he asked.

They aren’t stupid. Because, my friends, those popups work.

We’re in an attention arms race that won’t be doing anything but escalating. The reality is that content is not free. It takes time and effort to put up web sites. Ultimately, those must be paid for somehow. Since very few people want to pay for content directly, advertising is the only way to pay for it. But the more ads we see, the more we ignore. Advertisers must get increasingly in-your-ace to have even a small chance of motivating you to buy something. And at the end of the day, it’s that purchase that helps them feed their families, not the legions of people who read for free and never spend a dime.

I hate popup ads too, but I make my living as a content creator. I understand the reasoning and reluctantly join in the war for attention, myself. Because if enough of you don’t buy my products and services, I’ll have to shut down my business and get a job plucking chickens or something. That wouldn’t be very pleasant for you, for me, or for the chicken.

So if you’ve enjoyed my free content, please consider supporting me by buying something in the shop, or joining my Time Control membership program.

An NLP hint on writing and emotion

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NLP has taught me a lot about how people experience words. By carefully considering your words, you can change the whole mood that people get left with.

I recently posted a Facebook update: For those that missed it, here’s my popular ‘Modern Vacation’ video spot (don’t worry – just 36 seconds!): http://www.youtube.com/watch?v=Gt0Bs0frEnM

Once I’d posted it, I re-read it and realized it used language poorly. The evocative words in the post are:

  • popular
  • worry
  • just 36 seconds

As people read each word, they access the meaning of that word and any associated feelings unconsciously. What then comes to mind is a gestalt of those meanings and feelings. How’d I do?

  • popular – evokes ideas of something desirable
  • worry – evokes the sense that something’s wrong
  • just 36 seconds – implies that it’s fortunate that there’s not much of it

Once through the reflection process, it makes sense to ask what feelings I’d like to leave the reader with. Excitement, curiousity, and a desire to see the video would be a better frame of mind for the reader. Here’s my rewrite:

For those that missed it, here’s my popular ‘Modern Vacation’ video spot (the best 36 seconds you’ll have all day): http://www.youtube.com/watch?v=Gt0Bs0frEnM

Try reading both versions back-to-back and notice which images and feelings each one leaves you with. It’s subtle, but it has an impact. When you’re writing a longer piece of writing (like a podcast episode or an article), what you write will move people through a series of images and feelings. Think carefully about the sequence! The emotions you evoke may be positive (desire) or negative (fear), but if it’s negative, you probably want to lead somewhere else, like hope or resolution. The feelings people have when reading your material get connected to their concept of you. That’s called branding.

Go forth. Write with emotion. And make sure the emotions leave people in a good place. Giving people nice emotions is good for them, and you’ll find it’s good for you, as well.

There’s such a thing as too much convenience.

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One of the things that amuses me most about Americans (of which I am one) is how we blather on and on about “freedom” and then voluntarily give it up at every available opportunity. As long as we give it up in the service of commerce, rather than in the service of government, we seem to embrace the steady erosion of our rights, our health, our privacy, and even our minds.

After a decade of brainwashing that I need to have the latest and greatest gadget on my body at all times, I tried an experiment. A few weeks ago, I went to a conference and made the conscious decision to leave my cell phone in my hotel room safe each day. After a couple of days of fidgeting and feeling disconnected, I relaxed and returned to my pre-cell-phone state of attention and being-present. It was a really wonderful feeling. I picked up my messages after the conference each day and was able to be focused in how I returned and responded to those calls.

The moment the conference was over, of course, I went right back to being a cell phone addict.

Last night, I met a friend for dinner. I purposely left my cell phone at home, and surprise!, my attention was on her all throughout dinner. It felt kinda neat.

If you’re up for an experiment, try going 2 days without your cell phone. Pretend it’s a landline, leave it at home, make plans with people before leaving the home, etc. It actually produces a nice, high-quality evening. I’m starting to believe there’s an optimum convenience point. Too little convenience and life is drudgery. But too much and life becomes an endless stream of distractions/interruptions.

Hint: If your immediate response to this is “there’s no way I could ever do that,” stop and think again. You absolutely could. The fact that you’re so defensive about it and eager to justify not even trying has more to do with the symptoms of addiction that cell phones trigger than with reality. Just do it! You’ll survive!

Attitude isn’t everything!

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I recently read an article in which the writer asserted that “attitude is everything.” He was quoting none other than the famous sales guru, Zig Ziglar.

I respectfully disagree. I believe attitude is simply part of the equation. You can succeed with a bad attitude and you can fail with a good one.

In my experience, bad attitudes can crush people. A bad attitude can keep someone from achieving their goals, even if they are superb and skillful in their execution. Their attitude can blind them to opportunity, prevent them from even attempting to find solutions, destroy relationships, and cause them to give up too soon.

A good attitude, however, isn’t enough. It still needs to be backed up with thought, ability, and execution. The good attitude may set the stage for someone to work hard, learn, try, fail, and try again. But the attitude itself isn’t enough. Confidence should follow from competence, not replace competence. Similarly, attitude should partner with aptitude, not replace it.

Google, building better bosses. I doubt.

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In this New York Times article, the reporter explains how Google is using data to “build better bosses.” Their first amazing discovery: bosses are wanted not for technical skills, but for management skills. Wow. That’s an eye-opener. I’ll bet no one’s ever observed that before. Actually, last time I checked, companies often promote people to management based on technical skill, give them virtually no training, and then those managers do a piss-poor job. This has been going on for decades, and don’t think I’ve ever met an engineer over 25 who would find this surprising. Of course, I haven’t worked at Google.

Fortunately, they’ve now hired statisticians to analyze a gillion pages of interviews and measurements. What I love about statisticians is how they’re known for making keen, non-obvious observations and distinctions in human behavior, and measuring them. Excuse my incredulity, but … really? No sociologists? No psychologists? No cognitive behavior people? The human race knows an incredible amount about ways of understanding and measuring human behavior in data-driven, statistically significant ways.

Are Performance Evaluations Examples of Their Management Expertise?

By the way, Google has four performance evaluations a year. Frequent feedback, right? Maybe. There’s increasing evidence that performance evaluations serve almost no function except to stress out everyone involved. If an employee and their boss communicate well, there should be no surprises at such evaluations, rendering them unnecessary.

And if they really believe performance evaluations are valuable, do they bother to quality control them? Do they make sure that their managers are trained in an objective way of evaluating behavior? Performance evaluations are measurements, and the managers are the yardstick. Measuring something with a broken yardstick produces a meaningless measurement.

Are They Accounting for Cognitive Biases?

They go so far as to mention cognitive biases in the article but don’t seem to have considered whether or not there’s a halo effect in interviewing their employees about what makes a good manager. Perhaps if you ask someone what makes a good manager, they always give you the same answer, which would imply we have a built-in explanation that may or may not even relate to external reality. And if that’s so, turning a description like “listens well” into actual teachable behaviors is a trick in and of itself. (I’ll bet some of them don’t know how to rigorously realize that a phrase like “listens well” is too vague a concept to be teachable.)

Just look at the field of leadership research; pretty much every leadership book says the same thing about what makes a great leader. Yet with 80,000 leadership books on the market, we still suffer from a terrible lack of leaders. Maybe we’re wired to think about leadership in terms that aren’t specific-enough to be useful or are simply wrong. There’s ample evidence that people are extremely bad at predicting their own reactions. So asking someone “What kind of boss would be good?” may produce well-meaning but inaccurate answers.

I admire Google’s desire to be data-driven. And I also envy and admire their persistent desire to give their entire company the intellectual freedom and comfort of a college campus. Yay!! More companies should do this. (And more high tech companies have done it in the past, as long as they were pulling in the kind of gross margins Google pulls in. Most such companies abandon those cultural artifacts and revert to more traditional and soul-destroying modes when under economic pressure. I hope if it ever comes to that, Google has the fortitude to hold on!)

But at least as much as I love what I’ve heard about their culture, at least as reported in this Times article, their attempt to build a better boss is high on data manipulation and gathering, and very low on data quality.

Sad for T-Mobile

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I just visited T-Mobile.com and saw their big ad, emphasizing the amazingness of their 4G network. They haven’t yet realized that people are no longer buying cell phone service. People are now buying a platform and functionality, which happens to run on top of cell phone service. Super-fast streaming does me no good if I can’t super-fast-stream the tools I need/want to keep my life going.

Maybe most people think of their cell phones merely as media, entertainment devices, but I think that’s too simplistic. A vast number of us think of our cell phones as adjuncts to how we do business. I tried the MyTouch 4G from T-Mobile and returned it, because it was hyper-optimized for Facebook, tweeting and texting and watching YouTube. But could it handle a to-do list or a memo pad? Nah. They hadn’t thought to include that. (After 9 hours of downloading Android apps to handle that functionality and not finding a single app that did everything I wanted and was also pleasant to use, I finally gave up.)

Get with the program T-Mobile: the platform is now what matters. The game has changed. Rather than just OEMing Android and the phone hardware, take a good look at how people use their smartphones. Don’t just read the hype. Watch people. Watch teenagers. Watch parents. Watch businesspeople. Then make sure your entire phone experience supports those people’s ability to get their work done.

If you can get the iPhone, do it, and do it as fast as you possibly can. Many people are more loyal to the platform than the carrier, and if you can handle the capacity issues, providing the iPhone with your excellent service will be a big win in the marketplace.

If you elect to stay Android-only, look much closer and more deeply at how people use their phones. Don’t be afraid to hire a team of programmers and have them do as much customization as it takes to produce something both functional and usable. That’s not easy, but it’s doable. You just need to know that’s your goal going in.

Good luck. My contract ended last month, so now I’m free to switch carriers with no penalty. I can buy a Canadian unlocked iPhone and manually trim my existing SIM card to fit, but that will cost me an extra $1,000. Or I can switch to AT&T or Verizon. Or, I’m willing to wait for you to get the iPhone. But not forever…

“Challenge questions” on websites reduce security.

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I just got finished answering nine security questions for my payroll processing login. You know the kind, “What was the first name of the person you first kissed on the lips (pets don’t count)?”

Supposedly, these questions make us all more secure. I think they make us less secure.

They used to say, “Choose a really hard-to-guess password. Don’t use your mother’s maiden name, or anything that would be easy for someone to guess.” In those days, if a thief wanted to break into your account, they had to figure out two things: 1) what easy-to-remember password you chose—for example, your mother’s maiden name—and 2) what it actually was, for example, Judy Dench.

Now, banks and other “secure” institutions happily take half of the effort out of that equation. By virtue of the challenge question, they already tell a would-be hacker which piece of information they need. All the hacker needs to do is find that piece of information. It shouldn’t be hard, given that 99% of the sites that use these challenge questions ask for the same paltry, easily-obtained pieces of information.

I make up random answers to these “secure” questions, so they’re really pretty much impossible to guess. But since I had to do nine of them for my payroll service, I had to write all nine down. I’ll never remember them otherwise.

And now the universe collapses on itself: The ridiculously convoluted, insecure challenge question system is silly and insecure. To make it secure, I had to choose hard-to-guess answers. But I can’t commit nine to memory, so I had to write them down, making them insecure again.

It shouldn’t surprise me, though. My payroll company’s HTTPS security certificate had the wrong hostname on it, and their system only worked on Internet Explorer. With technical prowess like that, I can imagine that deep down inside, they haven’t the foggiest clue what constitutes security.

Sadly at this point, neither do I.

When neighborhood institutions die

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I live in a very special city in America. Boston is one of the few cities in the country where chain stores have been relatively slow to take hold. For much of my time living here, most of the stores I have frequented have been locally owned and operated.

Today, I visited my awesome and amazing stationery store, Bob Slates. They’ve been in business for 83 years, and they are closing their doors next month. Are they the cheapest? Absolutely not. “Big box” stores like Staples are cheaper. But Bob Slate has merchandisers always looking for cool new niche products and a product selection you can’t get anywhere else. The staff tends to be stationery geeks, so we can waste tons of time every visit gabbing about how much more we like one fountain pen nib than the other.

Small stores like this can never compete against a Staples on price. Staples can win every time, just because they’re bigger. Maybe there are “economies of scale” to a big store. Maybe. It may be that a big store simply limits their selection to very mainstream products, and they are big enough to have negotiating leverage to force suppliers to provide low prices or be shut out of he market. “Economies of scale” may simply be the reallocation of profit to Staples, thanks to their bargaining power. Sadly, lower prices do result in more sales, because at the moment of purchase, price is often all we consider.

Personally, I think this is a bad thing. I value variety, community, and connection for their own sake. When I visit certain American cities, I’m astonished at the incredible lack of choice and variety people have in their restaurants and stores. People proudly proclaim, “We have our very own insert-name-of-huge-chain-store here!” without realizing that there could be plenty of alternatives, many of which might actually be much nicer to shop in for a variety of reasons.

It also makes our cities far less interesting and relevant. Why should I visit insert-your-city-here when all I’m going to find is three historic sites and the rest of a city that’s a carbon copy of the city I visited last week? To the extent that large companies do reap economies of scale, they do it by eliminating individuality and turning their customer experience into a consistent—but limited—cookie-cutter approach.

Once upon a time, you could find drinks other than the Standard Coke or Pepsi Panoply (cola, lemon lime, orange, lemonade and diet versions of same) if you wanted to get a drink at a restaurant. But Coke and Pepsi have pretty much taken the entire fountain market. What’s been great for the companies has resulted in me as a consumer having far less choice and variety.

I’ll miss Bob Slate’s, as I’ve missed the succession of wonderful, local stores that have been replaced over the years by nationwide brands. Maybe we’ll be lucky and get a new Staples.

Look out Comcast: Apple soon to disrupt cable industry!

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Today at the WWDC, Steve Jobs announced the latest innovation from Apple: the untethered video Pod (vPod). Even as the iPod turned the world of MP3 players on its head, and the iPhone reshaped the cellular landscape, the vPod is poised to be a disruptive force for the entire cable industry.

This revolutionary new idea takes streaming video to a whole new level. The video display device receives video real-time and displays it smoothly, entirely without wires or any kind of physical connection. Though Jobs did not confirm some of the sexier rumors surrounding the device, a knowledgable source from inside Apple suggests that the vPod will require no monthly subscription, and will be able to receive its videos directly, for free, from transmitting stations at key locations in major urban areas.

Google CEO Eric Schmidt enthusiastically showed Google’s commitment to the idea of untethered access, with the introduction of Multi-Access Portraits, a version of Google Maps that operates without the need for an internet connection. “We take not only the streets you’re interested in, but also all surrounding streets and display them on a single large sheet of pressed cellulose pulp,” Schmidt explained. “You can take the M.A.P. with you anywhere, even when internet connectivity is unavailable. By visually inspecting the M.A.P., you can determine the sequence of right and left turns needed to travel between two points without the aid of a trillion-dollar network and multi-million dollar physical infrastructure.” Showing their commitment to providing users with a comprehensive selection of choices, the M.A.P. can be folder up to 16,000 different ways to fit neatly into a rear pant pocket.

When asked for their opinion of the new technology, Microsoft commented, “We are listening to our customers. They say they want a product with fewer bugs that’s easier to use.” Their competing product is projected to be released within a mere sixteen months of Apple’s product. It is a cable-tethered television system, but, as they are quick to point out, with a cable that is .001% narrower than before. “This system is virtually cable-less. It represents a revolutionary new diameter, heralding the coming of a whole new age of technology,” proclaimed Steve Balmer, Microsoft CEO, “People want the same thing as ever, only better.”

A new entrant into the PDA market, a U.K.-based company that processes trees, is entering the PDA market with their own liberating device. “Our PDA requires neither batteries nor an A/C adapter,” they explained. “It has perfect handwriting recognition, infinite resolution, millions of colors, can mix text and graphics trivially, and is easily carried in a pocket.” The product, code-named Moleskin, is due out in Q3 2011.

Do pirated info products increase overall sales?

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In the discussion of my pirated products, Steve Remingon posted some good points to my Facebook page.

…  you are assuming that the all 202 people who have downloaded the audio version of your book will not like what they hear, realise this information will be useful to have around and then go out and buy a paper copy. Alternatively they may like what they hear and then contact you to pay you for a services in another way.

Second, the people who do not subsequently buy an audio or paper copy of your book were never going to spend the money in the first place so you or the publishers in fact have not lost any money.

These are good points. Right now, I only have a couple of products, so increasing awareness by giving one of them away for free won’t lead to many additional sales because there’s not much else for them to buy. One of the favorable reviewers on the pirate board has already suggested they have someone sign up for my next paid program, record it, and post it on the board. I suppose I should be flattered?

While the meme of “lots of awareness will turn into increased sales” is a popular one, I suspect for every Cory Doctorow, there are 100 people like me who haven’t succeeded with that equation. The difference is that almost by definition, Cory’s grassroots popularity also spreads the story of grassroots success, while the absence of grassroots success doesn’t spread the story of “what a crappy strategy.”

I’ve been giving away free content for eleven years. The magical tidal wave of potential customers that is supposed to result never materialized.

“They wouldn’t have bought anyway” may be true. If that’s true, then unless they’re generating follow-on sales, I would rather they not have my material at all. If it’s not valuable enough to them to pay for it, and they don’t want it badly enough to buy, then they shouldn’t have it. That’s how an economy works.

“It’s OK to steal because I wouldn’t have bought the thing I stole” is not a defense that works in any legal, moral, or ethical system I’m aware of. And if a single one of those pirates would have purchased a program and now didn’t, then I’m out money.

Cost to Copy is Only One Piece of Cost

People confuse incremental production cost with total production cost. I attended MIT, Harvard Business School, and Deming’s “Total Quality” college. Then I applied big chunks of that to developing personal productivity products. The cost to me of that production is well into the six figures , not to mention several years of my life. Even the audio production of the MP3s takes time, effort, and cost. The fact that the final step in the chain—copying an audio file—has no cost attached to it doesn’t mean that it was somehow free to produce.

I don’t know. I’m just frustrated. I’m going to keep doing what I’m doing for now, but if I have a wonderfully huge underground following that doesn’t translate into enough sales to pay my mortgage, at some point I’m going to pull the plug and go do something that makes money.