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Giving feedback: is the “sandwich” valuable, or trite and ineffective?

Conventional wisdom has it that you should sandwich negative feedback between two pieces of positive feedback. You can read about “the hamburger method” here.

Shelle Rose Charvet points out that most people already know the method. Now, when they hear positive feedback, they simply bypass it and wait fo the shoe to drop (then they ignore the final piece of positive feedback, which is obviously just there to soften the negative feedback). She advocates giving feedback in a way that avoids direct negative statements yet still accomplishes the goal, to stimulate behavior change. You can read Shelle Rose Charvet’s “The Feedback Sandwich is Out to Lunch.”

What do you think? If I were to include a “giving feedback” method in the Get-it-Done Guy book, which do you think would be best to include?

Any ideas on how to market my email overload product?

I just put the finishing touches on an audio product called You Are Not Your Inbox: Overcoming Email Overload. It is a 3-CD set plus web page with relevant links and resources.

I’ve never marketed an information product before. Any and all ideas you might have that could help would be greatly appreciated! The price point ($47) is such that it makes no sense to hire a firm to do the marketing; I’d have to sell hundreds of units just to pay for the firm.

Here are some thoughts I’ve had so far:

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What do you drop and what do you keep?

I’m overloaded! Yes, it happens to me, too

The problem happens when I take on a new project, here’s a delay in the project (e.g. I’m waiting for someone to get me a document), and during that delay, I start something new. Once the delay is over, I now have two projects on my plate that together take up more time than I have.

So I’m in the midst of re-examining how I use my time and space. When you are examining your own life, how do you decide what to drop and what to keep? If everything on your plate is related to one of your goals, how do you choose which stays and which goes?

Do you have some priorities that are constant (“Family always comes first”)? Do your priorities change? Why and how?

I’ve noticed that each year, I choose new constant priorities. For example, this year health is a huge theme. My workouts and health commitments have consciously dominated everything. But other priorities change according to my projects.

Insights appreciated!

Is the Net deeply changing the way you think?

I just read this article in the Atlantic about how the Net has changed the way the article’s author thinks. He’s wondering what the larger, societal effects will be. Being The Atlantic, he’s also savvy enough to realize there may be unintended good consequences that can’t be predicted, in addition to the negatives he highlights.

The article gave me pause. Upon reflection, I believe he’s right. Ten years ago, usability expert Jakob Neilson was doing studies that showed people skim online, they don’t read in depth. And it’s pretty clear from anyone who’s spent five minutes in a browser that we jump from topic to topic pretty quickly.

I know that my own writing has changed. I used to love writing longhand in a lined pad, and now can barely form a sentence without having a text editor where I can cut and paste.

And as for reading? My tolerance for reading long non-fiction books went away years ago. I inch my way through them now. So do I absorb complicated new information that requires Thought and Contemplation? Er, not nearly as much. Maybe it’s simply that I’m older and busier, but it’s true that the Net has really habituated me to sound-bite reading.

That’s one big worry for my upcoming Get-it-Done Guy book, in fact. Part of the reason it is organized as many, many small micro-chapters is that I don’t believe anyone’s going to read a 200-page book straight through. And if I want to give readers value, it has to come in a form they can use.

How about you?