Sometimes, we treat corporate culture as something that “just happens.” By the time we realize we want to influence it deliberately, it’s often too late to change it very much. An entrepreneurial CEO has no such problem, however. Culture begins to be set the moment a company gets formed, but an entrepreneurial CEO can influence it tremendously. Read how in my Harvard Business Review article on the Entrepreneurial CEO and Building Culture.
You can find the article on corporate culture and how it begins as entrepreneurial culture here: http://blogs.hbr.org/cs/2010/07/advanced_entrepreneurship_your.html